Cerna

His professional background includes five years in journalism, three years in diplomacy, twenty-two years of in international trade, fifteen years in globalization, sustainability and organizational development; four years in higher education and ten years consulting on China relations, and international cooperation and conflict resolution (functions overlap).

Previously, he was an invited Professor of business management, China relations, behavioral economics, marketing, costumer service, and sustainability to Bachelor, MBA and EMBA programs at Donghua University, Jiaotong University, Montpellier University (Shanghai), SKEMA Business School (Suzhou) the European Language
School (Shanghai), Universidad Francisco Gavidia, Escuela Superior de Economía y Negocios, Escuela de Comunicación Mónica Herrera (El Salvador).

He holds a Ph.D. in Business Administration focused on Organizational Cross-Cultural
Conflict Management, and a Masters Degree on the Social Psychology of Advertising. Besides, he has conducted extensive studies and research in Behavioral Science, Psychology, Social Psychology, and Neuroscience; and is currently in Europe conducting field research on behavioral economics.