Meet The


October 13, 2022


Chairperson, Joint US-China Collaboration on Clean Energy (JUCCCE)

Known as the “green goddess of China”, Peggy is considered the leading catalyst of the greening of China. She instigated the clean energy and smart grid revolutions, trained Mayors to build sustainable cities, and shaped the national slogan “China Dream”.

As Chairperson of JUCCCE, Peggy Liu is one of the leading catalysts of a green China. She consults companies and governments on sustainability and cross-cultural collaboration with China. JUCCCE is an environmental organisation that has been at the heart of the greening of China since 2007. It is most noted for accelerating societal-scale change in clean energy, sustainable cities, sustainable consumerism and smart grid with its multi sector, cross-border convening power.

She is a consultant on market entry into China to companies such as Duke Energy and governments such as New Zealand Trade and Enterprise and consults on sustainable market innovation for companies such as Unilever and Danone.

Peggy is a Distinguished Professor at China Academy of Governance, a lecturer at China Executive Leadership Academy of Pudong, and the National Academy for Mayors of China. She is a board member of Project Drawdown, an advisor to the FTSE Environmental Markets Committee, EAT Forum and Volans, a Governor of the Hillary Institute.

She is a Thought Leader at Criticaleye CEO network. She served as an executive advisor to Marks & Spencer, PWC China, a sustainability advisor to HP, a member of the World Economic Forum’s Global Agenda Councils on Sustainable Consumption 2012-13 and on New Energy Architecture 2011-12, and an energy adviser to the Clinton Global Initiative in 2008. She is a recurring judge for The Circulars at Davos (circular economy) and the Hult Prize (social entrepreneurship at college level).

Prior to JUCCCE she was an early-stage venture capitalist in Shanghai. In the 1990s Peggy was recognized as an Internet pioneer on the cover of ‘Red Herring Hits’. She headed Channel A, one of the earliest ecommerce companies in Silicon Valley. Other executive positions in Silicon Valley included General Manager of Consumer Applications at Zaplet, a dynamic email communications platform, and VP of Marketing at Peggy also served as a management consultant at McKinsey, a product manager for Internet Chameleon- the first Windows software that used a graphical user interface to surfing the Internet, a product manager for Symantec C++ and Norton OEM products, and a programmer on ISDN modems at Codex Motorola.

Peggy Liu has been called “the best cultural ambassador for China to give meaningful insights into the workings of China, but in a relatable way for Western audiences.” And “the most inspiring speaker” who has “completely shifted my view on China.”

As the creator of the leading food curriculum on personal and planetary health for young children, she shows how food is the window to global change. She shows how food education is the most cost-effective way to achieve all Global Goals. And how food is a way to better love ourselves, our friends and family, and the planet that sustains us. Peggy is a frequent speaker at thought leader forums such as World Economic Forum and TED, corporate annual summits, and appears regularly on BBC, Discovery Channel, and other media.

About The


JUCCCE is a non-governmental organization catalyzing society towards a future where personal and planetary health thrive. In the past 10 years, they have already helped catalyze key tipping points in China through initiatives such as Smart Grid and Energy Efficient Lighting. Their unique strength is their ability to convene and activate high-level influencers across all sectors.

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